In April 2011, he proposed an ephemeral messaging app as part of a class project, and, a few months later, a prototype of the concept known as Picaboo was launched. Spiegel also met friends and eventual Snapchat co-founders Bobby Murphy and Reggie Brown at Stanford. The company also produces Spectacles, a set of AR glasses enabling content creators to produce interactive experiences through Snapchat. Snapchat generates most of its revenue from several ad formats ( AR Ads, Snap Ads, Sponsored Geolifters, and Sponsored Lenses). Snapchat Snapchat is a camera company, which business model moves across three industries: social media, content marketing, and AR. The up-and-comer reportedly begged Cook for a job and then undertook a paid internship working on the company’s TxtWeb project. Whilst at Stanford, Spiegel befriended Intuit cofounder Scott Cook after listening to one of his presentations. Some of these classes were delivered by notable entrepreneurs such as YouTube co-founder Chad Hurley and Google CEO Eric Schmidt.

Spiegel later enrolled at Stanford University to study product design and was known to attend graduate-level classes on venture capital and entrepreneurship. He also worked at the biomedical company Abraxis BioScience. He interned at Red Bull in the sales and marketing department where he broadened his knowledge of consumer culture. Spiegel’s career in business started whilst he was still a student at the Crossroads School for Arts and Sciences in Santa Monica. Indeed, he both owns and controls Snapchat, and his stake in the company is currently valued at around $3 billion. Home PageĮvan Thomas Spiegel is the co-founder and CEO of Snapchat.Digital Business Models Podcast by FourWeekMBA.Business Strategy Book Bundle By FourWeekMBA.An Entire MBA In Four Weeks By FourWeekMBA.

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